Project 2: Conducting a Brand Audit
Step 7: Submit Your Work

By the end of Week 4, submit all of your work to the dropbox below. Take note of the recommended delivery dates and file-naming protocols in the table below:

Recommended Project Delivery

Step

Submission Week

Deliverable

File-naming protocol/Submission instructions

Step 4

Week 3

Branding Strategies discussion

Submit discussion posts in the Branding Strategies Discussion area

Step 5

Week 3

Reference list

lastname_references_date.docx

Step 6

Week 4

Brand Analysis Report

lastname_brand_analysis_date.docx

Step 7

Week 4

Final Brand Analysis Report

lastname_final_brand_analysis_date.docx

Check Your Evaluation Criteria

Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them. To view the complete grading rubric, click My Tools, select Assignments from the drop-down menu, and then click the project title.

1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.

1.3: Provide sufficient, correctly cited support that substantiates the writer’s ideas.

1.6: Follow conventions of Standard Written English.

2.5: Develop well-reasoned ideas, conclusions or decisions, checking them against relevant criteria and benchmarks.

3.1: Identify numerical or mathematical information that is relevant in a problem or situation.

6.1: Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success.

6.2: Evaluate strategic implications for domestic and international markets of an organization’s industry.

6.4: Develop and recommend strategies for an organization’s sustainable competitive advantage.

12.2: Analyze marketing information.

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