Social Media Marketing Critique Project – * Topic Selection*

Mark Vodovoz

Social Media Marketing

Dr. John Tantillo

Coca-Cola

Coca-Cola has been a household name for many years. Everyone knows their red cans from miles away you can’t miss it. There social media presence is always top notch because you can see their ads anywhere you go. Especially during the NFL Super Bowl, they spend millions on their ads but they make back twice as much in profit. What I will be looking at is how efficiently they use social media marketing around the world to get more customers. I would like to see if different countries around the world have different styles of ads for Coca-Cola. I will use my knowledge of social media to see where Coca-Cola can Improve on their electric foot print

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