Content Calendars | Some Tips
Please include a minimum of 15 post ideas. You’ve been asked to produce a calendar that runs for a month. However, if you see yourself posting just twice a week, for example, then extend your calendar across two months. What matters is that there’s 15 ideas here.
Take the time to unpack each post properly. Think about its style (will it be a list, Q&A, how-to, etc.), its theme (think about this in relation to your blog’s niche), and explain how you see it looking when it’s live.
Your calendar should give thought to social media strategy throughout. With each entry to the calendar, offer an explanation of how you’ll support this with social strategy. Think of the different channels we’ve looked at, as well as newsletters.
Keep your analytics close by. Last module’s assignment should have highlighted some opportunities and gaps in your content and told you what’s working/ not working. Use this to your advantage!
Research ahead. Remember, you want to keep your content newsworthy so look up whether there are any events or releases coming up within your industry that you can focus your ideas around.
Don’t use regular content series as a way to quickly fill your calendars. I’m all for weekly, regular running series and think they’re an effective way to organize content but think beyond that to what you might include. If you want to do a weekly interview with an upcoming creative in your field, for example, plan who will creative will be.
Make this calendar your own. Even if you don’t plan to blog after this course, approach it as if you are, and make it as seamless and useful as possible for yourself. This is an opportunity to prove your blog has future potential.
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