TITLE OF PAPER 4
Running head: TITLE OF PAPER 1
Title
Student Name
Columbia Southern University
Unit IV Case Analysis
NOTE: It is recommended that you use the subheadings as provided below. Be sure to remove the bullet points and write your case study in paragraph form.
Introduction
Provide a brief introduction of the case.
Organizational Background
Provide information about the company, product, and industry.
Situation Analysis
What are the details of the situation? Make sure to include who, what, why, when, how.
What are current or future organizational issues at IBM?
Perform a competitive analysis identifying a minimum of three competitors and comparing each of a list of attributes. Explain how IBMs leaders drive competitive advantage. How does this impact their business strategies?
Perform an industry analysis demonstrating the health of the industry (research and supporting quantitative information required).
The use of analysis tools such as PESTEL, SWOT, or Porter’s Five Forces would be appropriate here.
Problem
Identify and provide a thorough explanation of the perceived and underlying problems as well as the potential long-term effects.
Alternatives
What are several potential solutions or business strategies to solving these organizational issues at IBM? Include a minimum of three alternatives with multiple advantages/disadvantages of each applying the strengths and weaknesses within the company (Alternative 1, Alternative 2… using bullet points is fine)
Discuss common considerations. What are the decision options? Are some stronger than others? What is at stake with each of these considerations?
What is the role of innovation at IBM with respect to compiling an effective strategic plan?
Are there ethical ramifications within any of these potential solutions?
Recommendation and Implementation
Choose which of the alternatives would provide the best solution to the problem and provide thorough rationale. Use of decision-making tools would be appropriate here.
Explain how would you implement within the company?
Conclusion
Simply summarize your case in 1-2 paragraphs.
References
Reference the source of the case.
Reference additional resources you used in your evaluation. Remember that the assignment has a minimum requirement of five references. Each must have at least one corresponding in-text citation.
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