MGMT 480 Fall 2021 Final Paper

LAST name: ______________________________ FIRST Name: ________________________

Selected Innovation One: ______________

Target market segment(s):

Detailed justification for target market segment(s):

New product launch strategy:

Detailed justification for new product launch strategy:

Selected Innovation Two: _____________

Target market segment(s):

Detailed justification for target market segment(s):

New product launch strategy:

Detailed justification for new product launch strategy:

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