You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

You are required to select a Small to Medium Sized Enterprise (SME). You could use Business Source Complete accessible from the StudyNet On-line Library to help you identify an appropriate company.  You must select an organisation that could reasonably expect to consider going international. The business may already be international/global but is considering a new international market.

The report should identify a prioritised list of issues that your company should consider when going international or global with their Product(s) or Service(s).

Clearly state and describe chosen Small to Medium Sized Enterprise (SME) and the market you are proposing to enter on the cover sheet.

The issues identified should be relevant to your selected organisation and chosen market. Ensure that the issues identified are supported by referenced academic theory, models and frameworks etc.

Specific instructions:

This is a REPORT, not an essay, so present and structure it accordingly. The only modification to a normal report will be the inclusion of academic references, which must be included.

As a guide to content you are advised to look at the lecture programme of topics. Most are highly relevant to this assignment brief.

You must justify the issues identified in your list, and their position in your list, most important first and least important last. Why are the issues identified important?

You should consider 8 issues but must include the following:

• The internal capability of the organisation and its ability and desire to go international.
• Market Selection
• Mode of market Entry

As a guide to what topics or issues to consider, look at the topics covered in the programme of teaching on Canvas.

Submission Structure

Cover sheet to include:

Title , Name of Company

Id number [anonymous submission]

Word count – 2000 at least

Brief description of the company and its market[s] – Include this on the cover sheet.

None of the above to be included in the word count.

Report structure:

Introduction

The  8 issues – Identified, justified and all supported by academic theory, models, frameworks etc.

Conclusions / Recommendations

References – separate Academic references from Secondary sources.

Appendices, if required [not included in the word count but must be referred to in the report]

 

 

 

CITATION

 

 

 

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