You will examine the importance of creating an audience profile and situation analysis chart to help drive the decision-making process for a community health campaign.
The purpose of this chart is to help you organize the information you are compiling.
Remember to track any resources you use to fill in the chart.
Condition or health issues
Key groups or stakeholders
Social and political determinants of health
Audience profile and segmentation
Demographics and epidemiology
Cultural considerations
Is there a secondary audience? Who?
Motivation of population (using a theory to back up response)
Predisposing factors, enabling factors, and reinforcing factors (PERF)
Barriers
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