Businesses use a variety of resources, tools, and approaches to analyze performance. Two of the most common tools for evaluating the competitive environment are a SWOT analysis and Porter’s Five Forces Model. Businesses apply these analyses against the backdrop of the company’s entire integrated strategy.
1. Select one of your favorite companies for which to complete a SWOT analysis. Use the following template to complete this task:
2. Use information from the company’s website, financial reporting sources, and/or the company’s most recent annual report to gather solid information to complete your analysis.
3. Based on the results of your analysis, create three recommendations designed to drive sales over the next year (e.g. – marketing/advertising activities, operational activities, product activities, etc.).
4. Double-spaced, describe your recommendations, and include your completed SWOT analysis template as an appendix to your paper.
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