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Short Written Assignment Typed, outline format, complete Exhibit 4.7(list below doc.) – Summarize your conclusions in one page – Typed – You do not have type exhibit 4.7.Using the Apple 2014 case (list below doc.) and Exhibit 4.7 (Forces and PESTEL Factors Driving Competition) Summarize your conclusions from Exhibit 4.7 – Length 2 pages (Completed exhibit 4.7 plus 1 page write,-up outline, bullets) Using the Apple 2014 case #1 ASTC and Exhibit 4.7 (Forces and PESTEL Factors Driving Competition) fill in Exhibit 4.7 for Apple and of the Global Smartphone Industry. How might each competitive force (i.e., customer bargaining power, supplier power, other forces) of the global smartphone industry differ from the perspective of Apple versus other smartphone manufacturers?
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