You are required to form a group of 4-5 students for strategic marketing management analysis and plan. The formation of the group will be finalized in the first two sessions. Formation of the group is the responsibility of the students. You are expected to form the group at your own initiative. However, the lecturer may help in forming groups, if needed. Please write a report 1.5 spaced about 25-30 pages maximum (including references) Times New Roman 12 font. Each strategic marketing management plan should include the following sections:I am doing the following parts, 1. Executive Summary: One page, single spaced, summary of the whole project. 9. Implementation of the strategic plan: Alternative marketing strategies & recommend specific strategies. 10. Concluding remarks: Write final conclusion and remarks.
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