Write My Paper Button

WhatsApp Widget

Assessed intended learning outcomes On successful completion of this assessment, you will be able to: Demonstrateacriticalawarenessoftheconcepts, theories and debates surrounding digital marketing strategy Develop a digital marketing plan and strategy for an organisation Critically analyse and interpret web analytics to support an organisations digital marketing strategy

 

Your resubmission for component A is an Individual Reflective Essay. You are required to complete a reflective essay that accounts for 40% of your overall course grade.

Critically evaluate the importance of digital marketing analytics to inform customer centric digital marketing strategies for your sneaker company.

Please ensure you draw upon relevant academic literature/theory and practitioner sources to support

Knowledge and Understanding

viewpoints.

The Individual Reflective Essay should be written in a creative, critical and evaluative manner. Ensure that arguments are clear and logical and where appropriate draw on academic and practitioner sources. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.

The report should be word processed and produced in an appropriate academic style, using font 12 and double spacing.

Your work must be referenced throughout in the Harvard style format in line with school policy. Please provide your word count at the end of the report.

A draft submission area has been set up so that you can check whether your work is correctly referenced. You are strongly advised to make use of this system. You can submit a draft to Turnitin as many times as you wish but you can only submit one final version. There are two submission areas, one for drafts and the other for final submission. Please ensure you submit to the correct area accordingly.

Assessed intended learning outcomes

On successful completion of this assessment, you will be able to:

  1. Demonstrateacriticalawarenessoftheconcepts, theories and debates surrounding digital marketing strategy
  2. Develop a digital marketing plan and strategy for an organisation
  3. Critically analyse and interpret web analytics to support an organisations digital marketing strategy
  4. Design and conduct a digital analytics project.

Practical, Professional or Subject Specific Skills

5. Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions

Module Aims

  1. Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
  2. Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
  3. Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena
  4. Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena

Transferable Skills and other Attributes

10.Enhance and apply planning, organising, decision- making and time management skills appropriate for use in an organisational context

11.Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational/public policy problems and issues

12.Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field

13.Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding

14.Develop and enhance both individually and collaboratively effective written and oral communication skills for both specialist and non- specialist audiences

  1. Critically evaluate the drivers, significance, trends, issues and theories underpinning digital marketing and digital analytics
  2. Critically appraise topics and aspects related to digital marketing strategy and analytics.
  3. Critically appraise the implementation of digital

Word count/ duration (if applicable)

Feedback arrangements

marketing in organisation using the latest techniques in digital analytics.

The word count for your Individual Reflective Essay is 2000 words. Markers will cease considering content for the purpose of grading and feedback once the stated maximum length has been exceeded. Content beyond this point will not contribute to the determination of the awarded mark and will not be commented upon in feedback.

The post Assessed intended learning outcomes On successful completion of this assessment, you will be able to: Demonstrateacriticalawarenessoftheconcepts, theories and debates surrounding digital marketing strategy Develop a digital marketing plan and strategy for an organisation Critically analyse and interpret web analytics to support an organisations digital marketing strategy appeared first on My Academic Papers.

The post Assessed intended learning outcomes On successful completion of this assessment, you will be able to: Demonstrateacriticalawarenessoftheconcepts, theories and debates surrounding digital marketing strategy Develop a digital marketing plan and strategy for an organisation Critically analyse and interpret web analytics to support an organisations digital marketing strategy appeared first on study tools.

Don`t copy text!
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
???? Hi, how can I help?