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#1 What is Marketing? Describe it in your OWN WORDS. How important you think it is for a company and its products?#2 How did Social Media (Facebook&Instagram&Twitter) change the advertising and promotion techniques? When can social media exposure bring negative publicity?#3 Millenials (Generation Y) and Baby Boomers are two very different demographic groups.Which in your opinion is the best way to reach out to each one of those groups?#4 Explain in your own words the following -Causal ResearchPrimary Data#5 What is business-to-consumer and business-to-business marketing and what are their major differences?#6 List and explain in your own words 3 kinds of Market Segmentation.#7 What is the product life cycle? List three of the five stages and explain what occurs in each stage.#8 Describe and explain in your own words 3 pricing strategies. Which one would you prefer to use?#9 Explain what is a Direct Marketing Channel and an Indirect Marketing Channel.#10 In your own words describe two of the following four :Off-price Retailer.Superstore.Broker.Agent. #11 What is competitive advantage and what are some ways you can achieve it?#12 Explain in your own words -Joint OwnershipJoint Venturing
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