Task 6. 1. External Environment Analysis
Students choose the company from home country’s market
Company name:
Short Description of the Company (1/2 page – half of page)
Table. Analysis of environmental factors
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Factors |
Description |
Indicator (units, e.g., average wage in EUR) |
Impact level (High, medium low) |
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GENERAL ENVIRONMENT (GENERAL FOURCES) |
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Political |
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Legal |
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Economic |
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Social/demographic/ human resources |
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Cultural |
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Technology |
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Environment/ Physical/natural resources |
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International context |
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TASK ENVIRONMENT (SPECIFIC FOURCES) |
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Market sector trends |
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Customers |
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Suppliers |
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Distributors |
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Competitors |
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Partners |
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Government institutions/ specific regulations |
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