Create a Program Needs Analysis for your specific media project.
Define the problem that the project should solve.
Provide background information related to the client and problem.
Analyze the audience that the project will address.
Establish the objectives that, once accomplished, will meet the client’s need.
Explain how the project will be distributed and used as well as how its success might be evaluated.
Follow the example in the DiZazzo text for formatting. Please submit the PNA as either a Word document or PDF.
View Rubric
Program Needs Analysis
Criteria
Ratings
Pts
Problem
view longer description
15 pts
Excellent
13.5 pts
Good
12 pts
Average
10.5 pts
Poor
9 pts
Unacceptable
0 pts
No Marks
/ 15 pts
Background
view longer description
15 pts
Excellent
13.5 pts
Good
12 pts
Average
10.5 pts
Poor
9 pts
Unacceptable
0 pts
No Marks
/ 15 pts
Objectives
view longer description
20 pts
Excellent
18 pts
Good
16 pts
Average
14 pts
Poor
14 pts
Unacceptable
0 pts
No Marks
/ 20 pts
Audience
view longer description
20 pts
Excellent
18 pts
Good
16 pts
Average
14 pts
Poor
14 pts
Unacceptable
0 pts
No Marks
/ 20 pts
Distribution & Use
view longer description
10 pts
Excellent
9 pts
Good
8 pts
Average
7 pts
Poor
6 pts
Unacceptable
0 pts
No Marks
/ 10 pts
Writing Quality
view longer description
10 pts
Excellent
9 pts
Good
8 pts
Average
7 pts
Poor
6 pts
Unacceptable
0 pts
No Marks
/ 10 pts
Writing Cohesion
view longer description
10 pts
Excellent
9 pts
Good
8 pts
Average
7 pts
Poor
6 pts
Unacceptable
0 pts
No Marks
/ 10 pts
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