Discuss two areas of price sensitivity for your hypothetical business and how each of these could potentially affect consumer adoption of this product or service.
The post Marketing Management first appeared on COMPLIANT PAPERS.
Discuss two areas of price sensitivity for your hypothetical business and how each of these could potentially affect consumer adoption of this product or service. Areas of price sensitivity include: customer purchasing preferences, brand loyalty, price of purchase compared to income, item is a luxury versus a necessity, there are many viable substitutes and it is easy to compare prices.
The post Marketing Management first appeared on COMPLIANT PAPERS.
