1,11

Adoptin costs and sustat
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flume target customers (Andrews
st strategy to maintain low oper
w prices
Developing effective customer service to promote customer loyalty in the new market.

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Tactics: Product

Utilize the existing product portfolio

Adapt the products and services to match local tastes in Spain
Customization of standardised and adapted products (Kotler, Keller and Chemev, 2022).

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