Module Code: BMM3013
Module Subject: Starting a Business and Fundamental of Marketing
Assessment 2 (50%) – Marketing Plan 2000 words
The second assignment will be a report based on initial market research for your business idea. You are required to carry out a simple piece of market research and represent the application of the principles as outlined on a weekly basis. (2000 words). The market research report should provide:
•An overview of your business idea.
•An evaluation of the external environment (PEST)
•A discussion of competition and what the competitive advantage is
•A suggestion for the proposed target market.
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