Module code: MGBBT1TMP
Module title: Tourism Marketing Principles
An in-class presentation analysing the students’ chosen hospitality, travel or leisure company of their choice, using The Marketing Mix (10mins)
Task requirements:
OVERVIEW
This assignment will encourage the students to apply the academic skills, demonstrate their understanding and ability to analyse
Students are required to design and present a powerpoint presentation that analyses the following areas of a popular hospitality, travel or leisure organisation.
Please note students should choose one of the three areas and are not required to analyse all three.
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
An in-class presentation analysing the students’ chosen hospitality, travel or leisure company of their choice, using The Marketing Mix.
Presentation Focus areas: (Guide)
Cover Page
Slide 1: What is Marketing Mix?
Slide 2: What are The Elements or 4Ps of the Marketing Mix?
Slide 3: (Chosen organisation Marketing Channels)
Slide 4: (Features of production)
Slide 5: (Nature of market)
Slide 6: (The number and location of consumers)
Slide 7: (Stage of product life cycle)
Slide 8: (Customer Buying behavior)
Slide 9: (The competitive environment and competitor behavior)
Slide 10: (Globalization of marketing system)
References
Q&A Slide
Thank You Slide
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