Develop an original brand audit report for Starbucks Coffee 1. Table of Contents: Main topics and corresponding page numbers. 2. Executive Summary 3. Brand History
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Develop an original brand audit report for Starbucks Coffee
1. Table of Contents: Main topics and corresponding page numbers.
2. Executive Summary
3. Brand History and Profile
4. Background about the industry
5. Company’s Mission Statement
6. SWOT Analysis
o Strength
o Weakness
o Opportunities
o Threats
7. Marketing Strategies
o Positioning
o Branding
o Company’s Marketing Mix
1. Product
2. Price
3. Place
4. Promotion
4.1. Advertising
4.2. Personal selling
4.3. Promotions
4.4 Public relations
8. Consumer analysis (trends, segmentation, behavior)
9. Brand inventory
o Elements, current marketing programs, POPs, PODs
o Branding strategies (extensions, sub-brands, etc.)
o Brand portfolio analysis
o Competitors’ brand inventory
o Strengths and weaknesses
10. Brand exploratory
o Brand associations
o Brand positioning analysis
11. Brand equity evaluation
12. Strategic brand management
The post Original brand audit report for Starbucks Coffee first appeared on COMPLIANT PAPERS.
