EBUS603 Digital Business Technology and Management Assignment 1 Brief | University of Liverpool

Assignment Requirements:

The rapid advancement of digital technologies has caused significant disruptions across various industries. Companies are required to adopt innovative digital solutions to remain competitive and meet evolving customer demands. In this assignment, you will critically analyse the digital transformation within a specific disrupted sector of your choice.

Your tasks (total marks: 100):

1. Choose a disrupted sector or company (preferably in a highly competitive or volatile market) where digital technologies have reshaped the business landscape.

Discuss the current state of the sector or company, including market size, target customers, and competitors.
Discuss the key components (market offer model, revenue model and customer model), and identify how digital transformation has influenced or could influence these components in your selected industry

2. Conduct a situation analysis for the chosen sector.

Identify and compare two companies within this sector — one that has successfully adopted digital transformation and one that has not. Provide an analysis of the factors that led to the success or failure of each. (You may perform any type(s) of situation analysis taught in week 3: Demand analysis, Competitor analysis, Intermediary analysis)
Discussing how disruptive technologies have changed the competitive landscape over the last 3-5 years.

3. Propose a digital solution or combination of technologies that could improve the company’s or sector’s competitiveness

This should go beyond identifying one innovative technology. Consider integrating multiple technologies (e.g., artificial intelligence, blockchain, Internet of Things) into a comprehensive solution that addresses specific challenges faced by the sector or company.
Explain how this solution would drive innovation, enhance operational efficiency, and improve customer experiences.
Suggest specific key performance indicators (KPIs) to measure the success of this digital transformation