This week, you are required to submit a company evaluation. Your paper analysis should be between 3 – 5 pages, not counting the title and reference page. No submission should be fewer than 1050 words.
Include a clear and concise introduction.
Format your paper so that the three questions asked below are clearly defined using headings. Use short headings to introduce your topics (do not repeat the whole question). Double-space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you use any quotes, you must increase the length of your paper to compensate. Make sure you have two additional references other than the text, and use citations.
Most of the case studies have authors listed within them. Use those authors to formulate your reference listing and citations. If there is no author listed, use the text as a reference where they were derived.
Dess, G. G., Eisner, A. B., McNamara, G., Lee, S.H. (2020) . Strategic management: Text and Cases. (10th Ed.). New York, NY: McGraw-Hill/Irwin
Read the case study and answer the following questions in your paper.
1. Assess the effectiveness of your company’s leadership.
2. Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.
3. What growth strategies might your company pursue?
Struggling with where to start this assignment? Follow this guide to tackle your paper easily!
Step 1: Prepare Your Paper Layout (APA Style)
Your paper should follow this structure:
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Title Page (APA format)
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Introduction (1–2 paragraphs)
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Main Body with Headings:
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Leadership Effectiveness
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Competitive Advantage
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Growth Strategies
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Conclusion (summarize findings and emphasize recommendations)
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Reference Page (APA citations for textbook + at least 2 outside sources)
Step 2: Writing Each Section
Introduction (1–2 paragraphs)
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Briefly introduce the company from your case study.
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Provide background (industry, size, challenges, etc.).
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End with a thesis sentence outlining what your paper will discuss: leadership, competitive advantage, and growth strategies.
Leadership Effectiveness (2–3 paragraphs)
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Analyze the leadership style (transformational, transactional, visionary, etc.).
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Discuss decision-making, innovation, ethics, crisis response, or employee engagement.
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Provide at least one scholarly source on leadership effectiveness.
Helpful Resource: Harvard Business Review – Leadership
Competitive Advantage (3–4 paragraphs)
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Use Porter’s Generic Strategies (cost leadership, differentiation, focus) to explain the company’s advantage.
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Consider unique resources (patents, technology, brand reputation, supply chain).
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Identify potential challenges (competition, regulation, technology disruption).
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Back up with at least one peer-reviewed article.
Helpful Resource: Porter’s Competitive Strategies
Growth Strategies (2–3 paragraphs)
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Apply Ansoff’s Growth Matrix (market penetration, product development, market development, diversification).
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Suggest practical steps the company might take (new markets, partnerships, acquisitions, digital expansion).
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Link your recommendations to long-term sustainability.
Helpful Resource: Company Evaluation Paper – Leadership, Competitive Advantage, and Growth Strategies appeared first on Skilled Papers.
