Module Code: CSU 600
Module Title: International Business
Assessment Title: Part Two – Academic Article: “E-Commerce Has Made All Businesses International”
Module Learning Outcomes Addressed
- Critically examine the nature and characteristics of contemporary international business activity as well as the major emerging trends in global technology and innovation.Contrast and critique differing approaches to international business with examples drawn from marketing, operations, and supply chain development in an international context.
- Critically evaluate changing business and economic environments in a globalised world, and their impact on cross-border business operations.
- Critically evaluate theoretical models and concepts, and apply the related tools and techniques to analysis of opportunities and challenges in global business operations.
- Develop the ability to formulate cross-border business strategies to resolve problems in complex international situations.
Task
You are required to write a 3,000-word academic article (±10%) suitable for publication in an academic journal, critically discussing the following statement:
“The growth and adoption of electronic commerce have made all businesses international in outlook and global in reach.”
Your article must:
- Include a clear Introduction, Main Discussion, and Conclusion.
- Explore multiple perspectives — economic, technological, cultural, and strategic — on how e-commerce reshapes business internationalisation.
- Critically evaluate whether e-commerce truly “globalises” all businesses, or whether structural, logistical, cultural, or regulatory barriers still limit global reach.
- Integrate and cite academic literature, industry reports, and real-world case studies (e.g., Shopify SMEs, Amazon, Alibaba, emerging market digital exporters).
- Use appropriate headings to structure your discussion (required — unlike continuous prose in Part One).
- Avoid bullet points. All tables or figures must be embedded and referenced within the main text (no appendices).
- Use Newman Harvard Referencing throughout.
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