BMM5143 Assignment Brief

Assignment type	Component 1 (Individual Graphic Essay) andComponent 2 (Images of Research- Group Infographic Poster Presentation)
Learning outcomes(Please see module Handbook for all learning outcomes)	By the end of this module, the student should be able to: Evaluate business research by assessing evidence, arguments, and assumptions. Analyse how different business areas work together to support decisions using data. Discuss key global business issues and their impact on organisations. Apply appropriate tools to collect and analyse data for evidence-based research and decision-making in business contexts.
Weighting:	Component 1 (Graphic Essay)- 60%Component 2 (Images of Research- Infographic Poster)- 40%
Word Count or Equivalent	Component 1 (Graphic Essay)- 3000 wordsComponent 2 (Images of Research- Infographic Poster)- 15
Submission deadline:	Graphic Essay Submission Deadline: 31 March 2026Images of Research: Group Presentation in Week 9. Submission Deadline: 26 March 2026
Post date:	Feedback will be available on Moodle 15 days after the submission date (excluding national holidays, staff sickness and annual leave).

What am I required to do in this Assignment?

Individual Graphic Essay

This is a research-supported essay that is both well-developed and visually appealing. The 3,000-word graphic essay is designed to help you demonstrate the steps necessary to begin a research study in the real world. You will get the chance to enhance your research by using traditional writing alongside pictures, graphics, videos, and emphasised text. The graphic essay will centre around a business topic of your choice. The chosen topic should be relevant to contemporary business issues and aimed at addressing a specific business problem or challenge. Your graphic essay should demonstrate your understanding of the chosen topic and showcase your ability to apply concepts learned throughout the module to real-world scenarios. You are encouraged to choose a topic that resonates with current trends, challenges, or innovations in the business world, ensuring its relevance and significance.

Images of Research:

This component will be a visual/image submission at the end of Semester 2. You will be required to work in groups of 5 and prepare a poster and accompanying narrative (500 words equivalent) that effectively engages and communicates your business proposal to a non-specialist audience. The poster will centre around a business topic selected by the group. The chosen topic should be relevant to contemporary business issues and aimed at addressing a specific business problem or challenge. Your poster should demonstrate your understanding of the chosen topic and showcase your ability to apply concepts learned throughout the module to real-world scenarios.

Is there a size limit?

Graphic Essay (3,000 +/- 10%) andImages of Research (1 image/poster – 500 words equivalent)(Excluding any reference list and appendices)

What do I need to do to produce high quality work?

Understand the Requirements: Carefully read the assignment brief and grading rubric below to identify the expected format, structure, and content.
Plan Ahead: Allocate sufficient time for researching, writing, and revising. Break down the assignment into manageable tasks with deadlines.
Research Thoroughly: Use credible sources to gather information relevant to the assignment topic. Properly cite all sources according to the required APA citation style .
Outline and Structure: Develop a clear outline that logically organises the assignment’s main points. Ensure each section flows cohesively and directly addresses the requirements. Use headlines, sub-headlines and number all pages.
Revise and Edit: Proofread the assignment for grammar, spelling, and punctuation errors. Ensure that all instructions have been followed and the argument is persuasive.
Attend Support Sessions: Ask your tutor to review the draft and provide constructive feedback during these sessions.
Follow Submission Guidelines: Confirm that the final version adheres to the specified file format, word count, and other submission requirements.

What are the main topics I need to research?All topics covered on the Module will be useful in completing the assignmentWhat resources will I use to complete my assignment?All Module materials and recommended reading list.

Assessment Task Guidance

Description of what (broadly) constitutes a high pass (specific to this assessment)

To achieve a high pass in this assessment you will need to show:

To achieve a high pass, you should:

Demonstrate analytical depth by critically engaging with your business research topic, applying relevant theoretical framework, and showing the topic’s significance to business practice.
Ensure research rigour through appropriate methodology, use of credible academic sources, and research-based analysis leading to reasoned conclusions.
Utilize visuals creatively to communicate complex ideas clearly, with thoughtful design, layout, and visual storytelling techniques. The visual elements must be well integrated into the discussion and not just used as a “placeholder”.
Maintain clarity and organisation with a logical structure, coherent flow, consistent formatting, and polished, error-free writing.
Present implications and insights that are practical, and clearly linked to the business problems being investigated.

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