Understand the meaning of the term “marketing.” Explain the importance of marketing. Introduce and provide an overview of the marketing management framework.

1. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. a .Chapter 1 – Why Is Marketing Management Important? Learning Objectives: Understand the meaning of the term “marketing.” Explain the importance of marketing. Introduce and provide an overview of the marketing

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