BM023-3-3-IMKTC International Business Assignment – Asia Pacific University of Technology & Innovation, Malaysia Learning Outcomes – Learning Outcome 1 – Evaluate the importance of the integrated marketing communications (IMC) perspective in planning and executing marketing communications programmes. Learning Outcome 2 – Discriminate the various traditional and non-traditional support media available to the marketer in developing an IMC programme in line with the organisation’s strategic direction. Learning Outcome
BM023-3-3-IMKTC International Business Assignment – Asia Pacific University of Technology & Innovation, Malaysia Learning Outcomes – Learning Outcome 1 – Evaluate the importance of the…