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CPM Ceasars Entertainment Describe the nature and purpose of an external assessment in formulating strategies. Identify and discuss 10 external forces that impact organizations. Explain Porter’s Five-Forces Model and its relevance in formulating strategies. Describe key sources of information for identifying opportunities and threats. Discuss forecasting tools and techniques. Explain how to develop and use an External Factor Evaluation (EFE) Matrix. Explain how to develop and use a Competitive Profile Matrix (CPM). What are the strengths and weaknesses of our major competitors? What products and services do we offer that are unique in the industry? What are the objectives and strategies of our major competitors? How will our major competitors most likely respond to current economic, SCDE, political, governmental, legal, technological, and competitive trends affecting our industry? How vulnerable are the major competitors to our new strategies, products, and services? How vulnerable is our firm to successful counterattack by our major competitors? How does our firm compare to rivals in mastering the social-media conversation in this industry? To what extent are new firms entering and old firms leaving this industry? What key factors have resulted in our present competitive position in this industry? How are supplier and distributor relationships changing in this industry?

CPM Ceasars Entertainment Describe the nature and purpose of an external assessment in formulating strategies. Identify and discuss 10 external forces that impact organizations.…

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IFE MATRIX Describe the nature and role of an internal assessment in formulating strategies. Discuss the nature and role of management in formulating strategies. Discuss the nature and role of marketing in formulating strategies. Discuss the nature and role of finance and accounting in formulating strategies. Discuss management information systems (MIS) in terms of formulating strategies. Explain how to develop and use an Internal Factor Evaluation (IFE) Matrix. Does the firm use strategic-management concepts? Are company objectives and goals measurable and well communicated? Do managers at all hierarchical levels plan effectively? Do managers delegate authority well? Is the organization’s structure appropriate? Are job descriptions and job specifications clear? Is employee morale high? Are employee turnover and absenteeism low? Are organizational reward and control mechanisms effective? Are product quality and customer service good? Are the firm’s products and services priced appropriately? Does the firm have an effective promotional strategy? Is the firm’s Internet presence excellent as compared to rivals? How has each ratio changed over time? How does each ratio compare to industry norms? How does each ratio compare with key competitors? Where is the firm financially strong and weak as indicated by financial ratio analyses? Can the firm raise needed short-term capital? Can the firm raise needed long-term capital through debt or equity? Does the firm have sufficient working capital? Are capital budgeting procedures effective? Are dividend payout policies reasonable? Does the firm have excellent relations with its investors and stockholders? Are the firm’s financial managers experienced and well trained? Is the firm’s debt situation excellent?

IFE MATRIX Describe the nature and role of an internal assessment in formulating strategies. Discuss the nature and role of management in formulating strategies.…

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