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According to the case, Jeff Bezo’s key marketing and management principles are to (a) focus on customers rather than competitors; (b) take necessary risks for market leadership; (c) build a unique company culture, and (d) create synergy between virtual and physical businesses. Describe Bezo’s application of each of these and discuss how each were leveraged.
Overview: The concept of Amazon Go first appeared in the media in December 2016. The E-commerce giant, Amazon.com Inc. decided to leverage its advantages…