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Social Business at Novartis: Arogya Parivar In 2013, Novartis Group was a global pharmaceutical leader that sold patented and generic medicines, vaccines, diagnostics, and consumer health products to 1.2 billion customers in 140 countries. Headquartered in Basel, Switzerland, Novartis employed 128,000 people, generating 2012 revenues of $57 billion and profits of $9.6 billion. In a 2005 presentation to the Novartis executive committee, management thinker C. K. Prahalad had challenged the company to move beyond its conventional approach to corporate responsibility of donating medicine to the indigent. Instead, he
Social Business at Novartis: Arogya Parivar In 2013, Novartis Group was a global pharmaceutical leader that sold patented and generic medicines, vaccines, diagnostics, and…