Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE.
Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE. Your report should include: A brief introduction to the company and its products A theoretical literature review on the following concepts – segmentation, targeting and positioning A detailed description of variables used by … Read more