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For this assessment, you are required to choose a specific Australian organisation (or one operating in Australia) and develop a marketing plan for its product or service. The organisation can be a start-up venture that is attempting to bring an innovative product or service to the marketplace, or a well-established organisation that is seeking to be more innovative and creative in their marketing practices. The organisation may be a business or a not-for-profit organisation. Your marketing plan will be underpinned by sound research and demonstrate thoughtfulness, understanding of marketing issues and have an implementation plan to show how the organisation should proceed. Your report will include the following: A description of the organisation, and the product or service;
For this assessment, you are required to choose a specific Australian organisation (or one operating in Australia) and develop a marketing plan for its…