Uncategorized
The assignment: Some consumers today are consciously choosing what they eat to achieve various sustainability and health goals such as losing weight. This has resulted in trends such as flexitarianism (where consumers aspire to eat little or no meat), as well as preferences for novel food (e.g. cell-based, plant-based). Your client, FoodMac is a diversified food company looking to capture this emerging opportunity. You have been asked to assess if the trend for consumers to eat fresher, healthier food is sustainable. How widespread is the trend? What obstacles are there in the market today? What are the different market segments when it comes to food consumption? You are to come up with an executive summary, introduction and literature review on cell-cultivated chicken.
The assignment: Some consumers today are consciously choosing what they eat to achieve various sustainability and health goals such as losing weight. This has…