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Module Rationale The purpose behind the Applied Marketing Project is to enable students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This module serves as an integrating mechanism for all other modules as well as developing powers of analysis and evaluation and project management skills. This module follows on from the Marketing Analytics module that students undertook in order to develop the appropriate skills to complete an applied marketing project efficiently and effectively. Overall Aim
Module Rationale The purpose behind the Applied Marketing Project is to enable students to apply knowledge and skills acquired throughout the course to an…