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Imagine that you’re a marketing executive at a major telecommunication company that has been facing the issue of increased customer churn recently. You’re using traditional analytical methods with fin Imagine that you’re a marketing executive at a major telecommunication company that has been facing the issue of increased customer churn recently. You’re using traditional analytical methods with financial and location data to construct a predictive model for customer churn. However, you want to leverage memo data that has been obtained from the customer contact center and local selling stores. You also believe that web blogs and posts contain very important information that you could use to attack customer churn. Examining the unstructured data and the structured data together may provide more insight into why customers want to leave one company and join another company. Instructions Write a 4–5 page paper in which you: Evaluate, with supporting evidence, the importance of unstructured data in the churn analysis. Propose a series of steps for deriving a predictive model using text and web mining, including one example of how the process can be integrated into the structured data modeling process. Evaluate the use of three technologies that you can use to construct the predictive model, highlighting their pros and cons. Support your writing with at least three credible, relevant, and appropriate sources. Cite each source on your source list at least one time within your assignment. For help with research, writing, and citation, access the library or review applicable library guides. Write clearly and concisely in a manner that is well-organized, grammatically correct, and free of spelling, typographical, formatting, and punctuation errors. Show more

After reading chapters 2 and 3 in The Devil’s Historians, please answer the following questions in a few paragraphs each: 1. Describe an example when the medieval past has been used to support nationa After reading chapters 2 and 3 in The Devil’s Historians, please answer the following questions in a few paragraphs each: 1. Describe an example when the medieval past has been used to support nationalism in (1) Europe and (2) the US. How does the common perception of the Middle Ages as a time of “pure” and isolated nations and peoples compare with historical reality?  Patriotism supports the presence of patriotism in the Middle Ages primarily in Europe. This way of thinking varies from innovation, which proposes that patriotism created after the late eighteenth century and the French Revolution 2. Explain how the medieval past has become part of the rhetoric around the “War on Terror” since the September 11 attacks (on both sides). Were the Middle Ages a time of profound religious intolerance and interfaith violence, as is often assumed? Show more

Review the requirements located in the Brainstorming Discussions Module. MDQ STEP TWO: FRAMING THE DECISION This week’s purpose is to discuss step two of the MDQ model, define the three components to Review the requirements located in the Brainstorming Discussions Module.  MDQ STEP TWO: FRAMING THE DECISION This week’s purpose is to discuss step two of the MDQ model, define the three components to HH’s decision framework, and narrow down four objectives. There are three components to a decision frame in the MDQ model:  PURPOSE – what does Harry Hannah hope to accomplish by making the decision; SCOPE – what to include and exclude in the decision; and PERSPECTIVE – Harry Hannah’s point of view about the decision, the ways he wants to approach, or others may approach making the decision. Framing is like the zoom feature of the camera. What we include in the picture is the scope of the decision, the angle for the best lighting and view is the perspective and what kind of picture we want, an action or landscape shot, is the purpose. Directions:  NOTE: Please restrict your presentation to the following: MDQ STEP TWO: FRAMING THE DECISION 1. In your capacity as Harry Hannah, you will be making the final decision.  2. Therefore, do not make suggestions or recommendations until the final stage of the process. 3. Similarly, do not consider the alternatives, consequences or risks associated with the objectives until the subsequent stages of the decision-making process. 1. By FRIDAY, complete the following:                                                                                                                   Use the following Decision Statement (Step One): How can HH increase sales growth? Explain what “Framing the Decision” means in terms of the three components. You do this by addressing, discussing and supporting each of the terms – purpose, scope, and perspective (MDQ model). Discuss the biases and traps that must be avoided in Framing the Decision. Explain the meaning and purpose in using objectives in the MDQ model. Discuss the specific biases and traps that must be avoided. Identify the best four objectives from the list provided. Explain why these objectives are the best for Hannah’s hats and Harry Hannah as the decision maker to help frame the decision process. Be sure to explain specifically what constitutes a sound objective and why it is important to making the decision. Identify the best four objectives from the list provided. Explain why these objectives are the best for Hannah’s Hats and Harry Hannah as the decision maker to help frame the decision. Be sure to explain specifically what constitutes a sound objective and why it is important to making the decision.  The objectives are: The best way(s) HH can increase sales. The best way(s) HH can decrease expenses The best way(s) HH can develop a sustainable growth strategy The best way(s) HH can enhance its competitiveness and capture new opportunities The best way(s) to deal with potential threats and competitive pressures to HH’s market. The best way(s) to keep abreast with changing market trends and consumer preferences. The best way(s) to develop customer relationships while increasing growth. The best way(s) to maintain a strong staff engagement. The best way(s) to develop HH’s core capabilities and fulfill its strategic objectives. Please use the following references: https://www.decisioneducation.org/its-your-choice-episode-6 https://www.decisioneducation.org/its-your-choice-episode-7 https://www.decisioneducation.org/its-your-choice-episode-8 https://www.decisioneducation.org/its-your-choice-episode-9 https://www.decisioneducation.org/its-your-choice-episode-10 Show more

Respond to each classmate 100 words a piece Classmate 1 Capital structure is regarded as the amount of debt and equity used by financial organizations to fund business operations and their assets. T Respond to each classmate 100 words a piece  Classmate 1  Capital structure is regarded as the amount of debt and equity used by financial organizations to fund business operations and their assets. This method is widely viewed as debt to equity or debt to capital ratio. This method is used by a firm in funding business operations and the acquisition of valuable assets. In most business settings, capital structure is different based on the industry’s identity and specialization. There are three methods of capital structure, which are risk-taking in business, the cost of capital and investment, and control of valuable and financial business assets. Capital structure decides the mix of debt and equity in the long term. Optimal capital structure is the best structure a company can initialize. It maximizes the value of the company’s assets and minimizes the cost of business spendings. The company is in charge of laying down different various options that will best fit its business agenda. If the company is in debt, it will affect the capital structure which can affect business decisions taken. This makes it important for companies to select appropriate capital structures in other to maximize their profit wisely. The key component of optimal capital structure is business risk. This prepares a firm to face the challenges of business operations and cash investments opportunities. It lowers the tax liability of a company. A strong balance sheet enables a company to understand its strength in other to be financially stable. The managerial decision of the company’s operation helps encourage the use of this method, in other to boost profit. Classmate 2  Capital structure is the combination of different types of capital used by a firm, which would minimize the firm’s cost of capital and also maximize its value (Besley, S., & Brigham, E., 2015, page 448). It is also referred to as the amount of debt and/or equity required by an organization to fund its daily activities and finance its assets. It conveys a firm’s debt-to-equity or debt-to-capital ratio. A firms’ business operations, investments, capital expenditures are funded by debt and equity capital. Firms have to decide on a balance where one thing increases, and another must decrease when they decide whether to use debt or equity to finance operations, and managers would need to balance the two to derive an optimal capital structure. The percentage of debt and equity to get the lowest weighted average cost of capital (WACC) of an organization is known as the optimal capital structure of a firm. The following considerations will assist a finance manager to ascertain the amount of optimum capital structure; Advantage of Corporate Taxes: Equity financing is high-priced compared to the low-priced debt financing due to the allowances authorized by the corporate tax authorities. Advantage of Financial Leverage: On condition that the return on investment is relatively higher compared to the fixed cost of funds, a finance manager would consider fundraising, although there is a fixed cost of finance, as the equity shareholders would be a beneficiary. Avoidance of High-Risk Capital Structure: Risk would occur when the proportion of debt capital is more than owned capital. Advantages of Debt-Equity Mix: The advantage of debt-equity mix would be taken by a finance manager in the form of capital structure to find out the optimum capital structure of a firm. Once the optimum capital structure is achievable, the finance manager is free from financial issues and ensures the proper usage of debt-equity mix has been attained. Show more