You are the head of analytics for an online retailer focused on athleisure and sports attire for mature women and men. The executive team of your company mirrors the customer demographic they target, and they believe that having a workforce that reflects their targeted market segment is a critical driver of their historical success in athleisure and sports attire. Your company has seen a spike in searches for novel sports equipment inspired by the summer Olympics in Tokyo, e.g., high-end longboard skateboards and related safety equipment and attire, and they want to expand to capitalize on this trend and prepare for another wave of demand driven by the winter Olympics in Beijing. The executive team is excited by the potential opportunity and want to move the company rapidly in the new direction with a new line of business.
Background You are the head of analytics for an online retailer focused on athleisure and sports attire for mature women and men. The executive…