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This unit provides learners with a critical understanding of the principles of marketing. Learners will develop the ability to apply the marketing mix to the tourism and hospitality industry and will be able to explain the role and function of marketing within tourism and hospitality businesses. Learning Outcomes

Describe the need for marketing in contemporary businesses Marketing Management in Tourism and Hospitality (OTHM/05/02-L5DTHM) Qualification Number:  601/5661/2  Credit Value: 20 Unit Reference Number…

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