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CASE/ SCENARIO Since the beginning of the COVID-19 pandemic, it was clear that it would change consumer behavior once and for all. The pandemic has also shown us how little we know about responsible consumption. The changes to consumer behavior that it has already brought are mostly positive and will hopefully remain that way in the upcoming future. After the initial stage of panic-buying came the lockdown. The majority of consumers, most
BM4006: Consumer Behavior Module Learning Outcomes LO1 Explain current developments in consumer buying behavior LO2 Identify and explain factors that influence consumer behavior LO3…