You will engage in the visual analysis of fashion, and the development of promotional concepts by appreciating the critical role that research and observation play in the process. This unit will also introduce you to the Micro and Macro environment to support your critical analysis skills and appreciation of the fashion industry. The knowledge gained in this unit will be utilized in FMP103 Trend Forecasting.
Learning Outcomes LO1 Utilise a range of research techniques within the area of fashion promotion and marketing (Enquiry) L02 Demonstrate the ability to analyse…