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Building Billion-Dollar Franchises

Read Mini Case 9, Disney: Building Billion-Dollar Franchises :

Post your responses to the following:

What type of strategic alliance was created between Disney and Pixar?
Discuss how Disney achieve competitive advantage from this alliance

Building Billion-Dollar Franchises Read Mini Case 9, Disney: Building Billion-Dollar Franchises : Post your responses to the following: What type of strategic alliance was created between Disney and Pixar? Discuss how Disney achieve competitive advantage from this alliance