Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require y
Develop a 7-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix. Introduction Completion of this portfolio work project will help you understand the key components of a marketing plan. Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as … Read more