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OPTION #1: SUPER ADVERTISING Whether you love football or hate it, the Super Bow

OPTION #1: SUPER ADVERTISING Whether you love football or hate it, the Super Bowl has become marketing’s super opportunity for advertising. Blogs abound. Monday-morning quarterbacks dissect each ad’s theme, influence, effectiveness, viral qualities, and so much more. All that while the bottom line remains the same—did the ad affect consumer behavior? Review this article from … Read more

Business research can help managers plan strategies by – identifying the existen

Business research can help managers plan strategies by – identifying the existence of problems or opportunities present in the organization. —William G. Zikmund, Barry J. Babin, John C. Carr, and Mitch Griffith, Business Research Methods Despite having general areas of academic interest, many doctoral independent scholars find choosing a specific topic for their research study … Read more

According to the case study, a kaizen event revealed that variability in operati

According to the case study, a kaizen event revealed that variability in operations performance and outcomes was the root cause of a bottleneck in scheduling MRIs. Three solutions were provided, including: Modify the master schedule. Streamline the insurance authorization process. Implement standardized work instructions. To prepare for this Assignment: Read the Pediatric Hospital in Tough … Read more

Consider the following scenario: Bill is a manager at a midsize personal compute

Consider the following scenario: Bill is a manager at a midsize personal computer manufacturer offering customers desktops and laptops. He has watched the recent, rapid rise of tablet computers with some concern. Initially, tablets introduced to the market had limited functionality and poor-quality graphics. They posed little threat to the personal computer market. Soon, however, … Read more

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