COM308: Analysis of Issues and Trends in the Communication Industry Question 1 “In this age of online video streaming and live radio, listening to audio broadcasts [has become a] popular way to stay informed and be entertained … While a podcast may be less time than a live radio broadcast, its on-demand nature gives it an edge. Audiences can choose what they want to listen to, and when.” With the above statement in mind, conduct primary research on listeners’ views of podcasts and secondary research on the trends that affect radio listenership. Pick ONE local radio station from SPH Radio or Mediacorp Radio network as your research subject. a) Briefly analyze the issues and challen
COM308: Analysis of Issues and Trends in the Communication Industry Question 1 “In this age of online video streaming and live radio, listening to…