It seems unlikely that putting meat floss on top of a simple white-bread bun could help drive a company’s expansion to 17 international markets. But that is what has happened at BreadTalk, the high-growth food and beverage group that sprouted from a single outlet in Singapore’s Bugis Junction selling its signature floss buns. Today, it spans 11 food br
Organisations in a Global Context To Grow in ASEAN, Go “Glocal” It seems unlikely that putting meat floss on top of a simple white-bread…