As a member of the ASOS TOPMAN digital marketing team in the UK propose a digital and direct marketing communications campaign to raise awareness of the Topman Holiday Shop at ASOS. You wish to achieve 1.6 million unique visits to the Topman Holiday Shop landing page and acquire 500,000 sale at an average of £36 in a 6 month campaign within a budget of £6 million.
SECTION A: Answer ALL questions in this section Q1. Case study – a) Include your pre-prepare situation analysis here (not included in the 1400…