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ach team will submit a group report on the Round 1 decisions with the following sections: Peer assessment form with the names and signatures of all team members (see final page of this brief). [10%] The team’s business plan for Round 1 (word limit 1,500 words) as follows: [60%] Mission statement – what is the purpose of your company? Business Objectives – measurable targets for the end of Round 4 (e.g. market share) Chosen market segments with brief descriptions of target customers and your marketing strategy Your competitive strategy – why will people buy your cars rather than those from other companies? The rationale underlying the choices of designs, options and R&D
Module Code: LD0474 Module Title: Strategic Management for Competitive Advantage Distributed on: Week 5 Hand in Date: To be advised locally. Further information…