The event concept – briefly tell us about the characteristics, aims and objectives of the event. What is the event comprised of? When and why was the event/festival started? Have the aims of the event changed over time and if so why? Explain how the event ‘fits’ with the wider tourism and/or regeneration strategy (in the city/region or country) and other events at the destination? Make sure you use a model to assist with this analysis. • Identifyin
• The event concept – briefly tell us about the characteristics, aims and objectives of the event. What is the event comprised of? When…