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Here’s class exercise to kick off the first phase of the IMC project and distributed as a hand-out for students (enclosed below). Analyze the persuasive strategies of two ads that aired from ispot.tv–one ad you thought was strong and another ad that really missed the mark. For each ad, identify the following and include a link to the ad on ispot.tv: Purpose/Value: What’s the ad trying to persuade you to do? Is a strong benefit featured in the ad? Is the ad consistent with the brand’s history & reputation?
Here’s class exercise to kick off the first phase of the IMC project and distributed as a hand-out for students (enclosed below). Analyze the…