MKTG 1052: It was Close to Lunchtime in Singapore When a Long-time Customer: Buyer Behaviour Assignment, RMIT
Case study Teng’s Travel It was close to lunchtime in Singapore when a long-time customer, Mr. Joe Teng, walked into the offices of Global Voyages and began to raise his voice in anger. He was not in a joyful mood. When employees at the travel agency offered to help, he brushed them aside. He wanted … Read more