ssessment Task 2:……………………………………………………………………………………………………………………………… 2 4 Assessment Task 3:……………………………………………………………………………………………………………. ………………..27 7. Academic Policies and Processes………………………………………………………………………………………………………. 29 Learner’s Guide | V Unit of Competency : BSBMKG608 Develop Organisational Marketing Objectives Total Delivery Hours : TBA Schedule : TBA Cluster/Term : TBA 1. Introduction Welcome to the learner’s guide for this unit of competency for the qualification BSB60215 Advanced Diploma of Business. This guide provides you with essential information on competency standards, delivery plan and schedule, assessment plan, assessment tasks and learning resources for this unit of competency. The purpose of this learner’s guide is to: ? Provide you with information on delivery schedule and plan of this unit ? Ensure the you understand how students will be assessed in this unit ? Provide information on assessment methods, strategies, and evidence requirements ? Provide information on learning activities and assessment tasks ? List resources which may assist in student learning and assessment tasks This unit also incorporates Foundation Skills that are embedded within the competency elements. 2. Unit Overview This unit describes the skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. It applies to senior marketing professionals who are responsible for providing strategic direction to the marketing function of an organisation. Their responsibilities include analysing information on internal and external business and marketing environment; examining current marketing performance; identifying new marketing opportunities arising from emerging trends; and devising strategies to achieve overall business objectives. Individuals operating at this
BSB60215 Advanced Diploma of Business BSBMKG608 Develop Organisational Marketing Objectives LEARNER’S GUIDE Mode | Classroom Delivery BSBMKG608 Develop Organisational Marketing Objectives Supporting: BSB60215 Advanced…