QUESTION 2 (a) Identify and discuss in detail two different segments of customer who would be interested in buying from Crumpets. (2.5 marks) (b) For each of these two segments discuss their possible purchasing from Crumpets. (2.5 marks) Total 2.5 + 2.5 = 5 marks QUESTION 3 Given the intangible nature of services you are asked to: Develop a 12-month marketing communications plan for each of the two segments identified in Question 2 as proposed customers of Crumpets from January 2021 until December 2021, assuming COVID-19 will permanently change the way we l
QUESTION 2 (a) Identify and discuss in detail two different segments of customer who would be interested in buying from Crumpets. (2.5 marks) (b)…