Page 1 of 4 Assessment instructions Choosing between 1 of 2 case studies supplied by the instructor, conduct further research and analyse a digital marketing campaign using the theories and concepts from the unit. The report will focus on: • conducting an analysis of a real-world digital marketing presence across various digital channels, • evaluating the digital marketing strategies o examples—channel selection, audience engagement strategies, content development, implementation and monitoring strategies, etc. • Provide recommendations for improving the brand’s digital marketing footprint. o What additional digital media could be used, how and why? o Determine the possible challenges faced when reaching the target audiences using each form of digital media. How would you plan for or addresses these challenges? Additionally, be sure to respond the following questions: 1) How would you add
Assessment Title Case Study Learning Outcome/s (found in the Subject Outline) b) Indicate the importance of digital media in today’s marketing and communication planning…